It's incredibly easy. On a 60 degree day with the car sitting in the sun, I was actually able to just pry it off with my fingers starting with the F. It was a little too cool outside for the hair dryer to do much softening of the adhesive, but I used it for a few minutes before I started. First the Fi came off - the est was the hardest part to get started, but once that peeled up the "a" came off very easily. A little hard on the finger nails, but it worked fine. There was barely any residue left on the car at all. I used goo gone to remove the tiny bit of adhesive that remained, and then I cleaned the area with a little soapy water, and wiped it down with some clean water. It took about 10 minutes total, and I did it somewhere around my third week of ownership.