Standard Tire Markup?

[deathratt1e]

Through my job one our clients is Firestone and they offer us cost on their tire brands + free mounting balancing and road hazard. Does anyone know the markup on tires? Is there a standard? the best I was able to locate was just under 20% reported in 2010. Curious if we have anyone on here that works in the industry and could provide feedback.

Working on deciding between three Firestone brand tires in 205/45 or 50/16:
- Potenza RE-11 $150 Retail
- Potenza RE-71R $145 Retail
- Firehawk Indy 500 $80 Retail (I know the least about this tire, but Tire Rack has reviewed it highest in its group and the thread in this forum seems positive http://www.tirerack.com/tires/tests/testDisplay.jsp?ttid=217 )
Or just replacing the stock
- Potenza RE-50s $120 Retail

 

[eglove]

RE-71R do not buy the indy 500

 

[deathratt1e]

RE-71R do not buy the indy 500

Im going to need more detail than that.

 

[speed racer]

Can I ask why not the Indy 500? I'm just about to buy them. thanx

 

[TUX15ST]

I work at a benz dealership and our markup is roughly 20% over cost on tires

 

[kivnul]

I thought the Indy 500, non oval version were pretty good?

http://www.fiestastforum.com/forum/threads/10882-Firestone-Firehawk-Indy-500

 

[FMIC The Mr.Kapoo]

The Ovals do suck but the regular indy 500s are rebadged Potenza RE003 which are pretty well liked.

 

[Jesse]

15-25% is really normal markup... My shop and most shops where I know the owners, or have worked before I bought my own shop, run 20% margin on tires... There is no money in tires unless your buying/selling in extreme bulk. We do it more for being a 1 stop shop type of auto shop rather than "go here for this, go there for that."

 

[Jesse]

If you want to be competitive at the track re71r is the way to go, the new indy 500 firehawk I installed for a FoST customer recently, they look really nice, and lots of good reviews, but yea the "indy 500 ovals" if i remember correctly is not great.

 

[deathratt1e]

I work at a benz dealership and our markup is roughly 20% over cost on tires

15-25% is really normal markup... My shop and most shops where I know the owners, or have worked before I bought my own shop, run 20% margin on tires... There is no money in tires unless your buying/selling in extreme bulk. We do it more for being a 1 stop shop type of auto shop rather than "go here for this, go there for that."

that's what I was looking for. Thanks!