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  1. #1
    Senior Member 982 Rep Points TyphoonFiST's Avatar
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    FORD: Americas Dumbest company?

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    Here's the link....

    https://seekingalpha.com/article/417...umbest-company


    There is Sordove a silver lining point made though in the article.... At least they aren't done completely making their vehicles everywhere! Which means it could be revived when the mistake is seen that everyone doesn't want a God damn SUV OR TRUCK.



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    Last edited by TyphoonFiST; 09-09-2018 at 10:44 PM.
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  2. #2
    Member 267 Rep Points jmrtsus's Avatar
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    No mistake....simply business.

  3. #3
    Member 133 Rep Points XanRules's Avatar
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    America's dumbest company would be any number of Silicon Valley venture capital firms. But I agree, the discontinuation of all small and fuel efficient vehicles in America is a remarkably myopic strategy, especially because gas is already starting to creep up towards $4/gallon again.

  4. #4
    Member 267 Rep Points jmrtsus's Avatar
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    Gas mileage is not the reason people are not buying small cars.....the price of gas always goes up in the summer historically. Of our six adult children three drive SUV's because they feel with the majority of vehicles being large and heavy on the road that they and their kids are safer in an SUV. The other three have no kids yet and drive a built Trans Am and BMW's. As to pick-ups that is to me just a redneck/male thing other than the few actual work trucks owned by individuals. These cars will be built for the rest of the world and they can be brought back if things change. Just a smart marketing move that is being done by GM also. No more Buicks and they are dropping many cars. Ford owns the truck market and will concentrate on their most profitable line. GM stopped production of 'Vettes earlier this year due to poor sales and Toyota stopped Camry production due to poor sales but resumed later. 'Vette never did........

  5. #5
    Member 307 Rep Points Ford ST's Avatar
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    Honestly it doesn't matter anymore, I will simply buy somewhere else in the future. Goodbye Ford you will not see any money from me. I will not own a SUV. I cannot afford one of your trucks new, without Financial harm. Oh also your advertisement sucks it's almost as bad as Chevy, well it might be just as bad. I am disgusted by the SUV crowd boring lifeless sheep is all they are.

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  6. #6
    Member 179 Rep Points zanethan's Avatar
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    Quote Originally Posted by jmrtsus View Post
    Gas mileage is not the reason people are not buying small cars.....the price of gas always goes up in the summer historically. Of our six adult children three drive SUV's because they feel with the majority of vehicles being large and heavy on the road that they and their kids are safer in an SUV. The other three have no kids yet and drive a built Trans Am and BMW's. As to pick-ups that is to me just a redneck/male thing other than the few actual work trucks owned by individuals. These cars will be built for the rest of the world and they can be brought back if things change. Just a smart marketing move that is being done by GM also. No more Buicks and they are dropping many cars. Ford owns the truck market and will concentrate on their most profitable line. GM stopped production of 'Vettes earlier this year due to poor sales and Toyota stopped Camry production due to poor sales but resumed later. 'Vette never did........
    Ummm the corvette isn't out of production... they shut down production for renovations to the plant and I suspect an overhaul of tooling for the next generation that will be mid engine.

    Also, yes gas prices historically go up in the summer, but they never dropped off at the end of last summer. Therefore they are increasing on top of last summers increases.

    Only time will tell but in my opinion this is ultimately a bad long term decision as they now need to make up for the 500,000 CAR sales in 2017. They will either need to do this via increasing profits on the existing customer base (most likely) or by luring in new customers and convincing them that they want SUVs. Given that the 500,000 people that bought CARS had the option of an SUV I'm guessing the second option will be a tall order. At a minimum the car should have been viewed as a marketing tool. Get young people to by a new compact/midsize out of college and then get them to trade up into the SUVs/crossovers as they have kids, make more money, etc. and develop a brand loyalty. Ford will not have a true entry level vehicle in 2020 (ironic cause that's what hindsight is). Sure, I guess the Ecosport is "entry" level but you could pick up a Fusion (which is larger) for about the same coin.

    The funny thing about this entire thing is that at the shareholder meeting where they made the announcement many shareholders voiced concern over this decision...I wonder why that is...

  7. #7
    Member 86 Rep Points CarGuy's Avatar
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    Quote Originally Posted by zanethan View Post
    Ummm the corvette isn't out of production... they shut down production for renovations to the plant and I suspect an overhaul of tooling for the next generation that will be mid engine.

    Also, yes gas prices historically go up in the summer, but they never dropped off at the end of last summer. Therefore they are increasing on top of last summers increases.

    Only time will tell but in my opinion this is ultimately a bad long term decision as they now need to make up for the 500,000 CAR sales in 2017. They will either need to do this via increasing profits on the existing customer base (most likely) or by luring in new customers and convincing them that they want SUVs. Given that the 500,000 people that bought CARS had the option of an SUV I'm guessing the second option will be a tall order. At a minimum the car should have been viewed as a marketing tool. Get young people to by a new compact/midsize out of college and then get them to trade up into the SUVs/crossovers as they have kids, make more money, etc. and develop a brand loyalty. Ford will not have a true entry level vehicle in 2020 (ironic cause that's what hindsight is). Sure, I guess the Ecosport is "entry" level but you could pick up a Fusion (which is larger) for about the same coin.

    The funny thing about this entire thing is that at the shareholder meeting where they made the announcement many shareholders voiced concern over this decision...I wonder why that is...
    Exactly my thoughts. Seems a very poor long-term decision. Even if they build more economic and/or smaller SUVs they are abandoning a huge market of cars. Stupid move!

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  8. #8
    Staff Team Staff Team 1404 Rep Points Fiesta ST of the Month Winner D1JL's Avatar
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    I spoke to a co-owner of a very large Ford dealership yesterday.
    I was told they never had any problems selling sedans or smaller type cars.
    Additional comments were that, they also were not too happy with Ford's decision.
    However, there was nothing that they could do about it either.


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  9. #9
    Member 307 Rep Points Ford ST's Avatar
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    Quote Originally Posted by D1JL View Post
    I spoke to a co-owner of a very large Ford dealership yesterday.
    I was told they never had any problems selling sedans or smaller type cars.
    Additional comments were that, they also were not too happy with Ford's decision.
    However, there was nothing that they could do about it either.


    Dave
    They sell a ton of Ford focus's where I live. I see a lot of Ford car's new and old. So yeah sucks for the dealers for sure.

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  10. #10
    Member 179 Rep Points zanethan's Avatar
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    Guest-only advertisement. Register or Log In now!
    I see far more Ford cars than trucks/SUVs/crossovers where I am too.

 

 
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