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Commercial: "While Other Manufacturers Abandon Car Drivers"

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#1
Just say a Toyota commercial that exclaimed, "...while other manufacturers abandon car drivers..."

They're pouncing already LoL. [giggle]

Can't find it online yet otherwise I'd link to the commercial.
 


Ford ST

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#2
Toyota is definitely not going to get rid of the Camry, or Corolla they're going to rake in that money. Just like Honda will never kill off the Civic, or Accord no way.

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OP
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Thread Starter #3
I wonder whether their decisions are truly a case of "being practical" or just "being greedy"? Honda even manages to sell SuperSport motorcycles, among other transportation; much of which is classified as "recreational" and "low" volume. True, they're not subject to the level of govt regulation, scrutiny and compliance testing. But again, they're not dropping out. Ah well, decision has been made. There have been countless people saying 'I'll never buy big", and one baby girl and the complaints of their wife later, eating their words. I can see both sides of it, and the car market with the likes of Hyundai, Kia, putting out good looking feature-packed products (at lower cost,) has only become more saturated. Consumer Reports has continued to dog and even short domestic nameplates without exception since the 80s. It's just a shame that we'll be forced to buy from a non-domestic nameplate at some point in the future. But ah well, decision has been made...
 


Jerickson88

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#4
In my opinion, Ford can’t keep a consistent line up with cars. Look how it has evolved from 1990. Escort, probe, focus, Taurus, five hundred, freestyle, windstar, freestar, crown vic... hell, osprey, fiesta, festiva, tempo?!

Honda and Toyota have committed to refining what they have, not jumping ship, and that may directly correlate why Toyota and Honda have higher resale values. Toyota played around with the scion brand, but for the most part they have had very little name changing, if any. Same with Honda.

A lot of people trade in for the new model that they have been comfortable with for the last 5-8 years. They know it’s gonna work and be what they can depend on. It seems that Ford uses innovation and facelifts to draw a customer away from other manufacturers and when they do, the product is gone or revamped when it’s time to trade in for a new car, leaving the consumer to go car shopping again, because their beloved car is dated and the replacement has had the name changed or 73 recalls. Now that generation has abandoned Ford, and Ford will have to appeal to a new crowd, creating a viscous cycle. There’s too many variations in the Ford line up. They need to cut the fat and make it more concise.
 


Zormecteon

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#5
Toyota, Honda, etc are the reason Ford believes it can't sell cars... They have knocked Ford out of the market with their offerings. .. Toyota is going after the truck market too. If American manufacturers don't get their acts together it's just a matter of time. Abandoning a segment is NOT a path forward, it's an abdication.
 


Ford ST

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#6
The new Ford Ranger requires you remove a Tire and 9 clips just to access the oil filter. You also have to remove a handful of bolts to access the drain plug which isn't unusual on a truck anyway. I would rather have a Toyota Tacoma myself. I don't trust the 2.3 ecoboost engine long term.

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OP
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Thread Starter #7
How have the DCTs been doing in the larger vehicles? I know that was a common complaint with the cars for awhile. Not that they were failing, as much as the 'feel' was different. (it's a manual transmission that's being shifted by computer - no traditional automatic trans torque converter slush box)
 


Ford ST

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#8
Ford only used the DCT in the Fiesta and Focus.

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Jerickson88

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#9
The new Ford Ranger requires you remove a Tire and 9 clips just to access the oil filter. You also have to remove a handful of bolts to access the drain plug which isn't unusual on a truck anyway. I would rather have a Toyota Tacoma myself. I don't trust the 2.3 ecoboost engine long term.

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Same here. While I do appreciate the revival of the ranger line, because honestly they were parts store delivery trucks, they are making them into a functional vehicle, they shouldn’t have abandoned the name plate, but rather proceeded with the next generation. This is how you promote sales without finding new customers. The way Ford is losing me is that the Fiesta has been nixed over here, so while I may not have moved into the next generation, I may have been in for a 2025 model, but by then, I may be in something that’s not Ford.
 


Ford ST

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#10
Same here. While I do appreciate the revival of the ranger line, because honestly they were parts store delivery trucks, they are making them into a functional vehicle, they shouldn’t have abandoned the name plate, but rather proceeded with the next generation. This is how you promote sales without finding new customers. The way Ford is losing me is that the Fiesta has been nixed over here, so while I may not have moved into the next generation, I may have been in for a 2025 model, but by then, I may be in something that’s not Ford.
I kind of like the older Rangers my dad has a 2006.

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Jerickson88

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#11
I kind of like the older Rangers my dad has a 2006.

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I had an 03 Edge with the 4.0 and lsd. It was a nice little truck, but I feel that they were lacking against the Tacoma’s offerings, but there’s a big price margin too.
 


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#13
Toyota, Honda, etc are the reason Ford believes it can't sell cars... They have knocked Ford out of the market with their offerings. .. Toyota is going after the truck market too. If American manufacturers don't get their acts together it's just a matter of time. Abandoning a segment is NOT a path forward, it's an abdication.
Never underestimate how much quit exists inside Ford! Retreat, abandonment, failure to innovate then update and general product promotion lazyness. Have become hallmarks there. Except for F series and Mustang. I never understood why the "magic love sauce" recipe was never tweeked for other products.
 


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#14
Just say a Toyota commercial that exclaimed, "...while other manufacturers abandon car drivers..."

They're pouncing already LoL. [giggle]

Can't find it online yet otherwise I'd link to the commercial.
It will be interesting to see if Toyota releases a performance version of the Corolla hatchback.
 


gtx3076

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#15
I hate trucks and SUV's for anything but being offroad or terrible weather. I like being low to the ground and being able to take a turn. So long as overall fuel efficiency improves, I don't think the trend to CUV's and trucks will hurt the USDM.
 


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#16
Look how things change when people with different philosophies are at the helm of car companies.America loves cars and technology and innovation. Mark my words. Ford will offer something for the US market after they push through all the recalls. This is a lull fomented by dealing with a preexistng condition. Ford has a heritage and it won’t be ignored.
 


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#17
Look how things change when people with different philosophies are at the helm of car companies.America loves cars and technology and innovation. Mark my words. Ford will offer something for the US market after they push through all the recalls. This is a lull fomented by dealing with a preexistng condition. Ford has a heritage and it won’t be ignored.
L
Look how things change when people with different philosophies are at the helm of car companies.America loves cars and technology and innovation. Mark my words. Ford will offer something for the US market after they push through all the recalls. This is a lull fomented by dealing with a preexistng condition. Ford has a heritage and it won’t be ignored.
I honestly don't think Ford will have the resources or capacity to reintroduce cars in North America. The plant count, Ford's lack of platform commonality and the deep cuts in staffing are only going to be helpful for a narrow, scaled down and lean process. It doesn't work for any kind of back tracking. This plan is do or die.
 


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#19
I think that Ford will be slowly dissolved or greatly reduced through some combination of market segment surrender, plant operation joint agreements that results in an eventual sale of those plants, and the staff reductions that will deliver those fixed cost reductions.
If Ford could somehow produce nothing and just handle marketing and some powertrain and fringe technologies, they could be profitable! Or maybe get bought out in the upcoming rounds of industry consolidation.
 


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#20
It seems like they are just responding to market forces while also trying to maximize profitability. We can't really blame them for that even if it sucks for enthusiast. I don't think they will ever bring back any type of traditional car. If anything we'll probably get the Focus Active / Puma.

Come on, have you seen the sales numbers for the Crosstrek? That thing went gangbusters and it's a snail.

EDIT: I also suspect Ford has a better "car" reputation overseas. Americans got burnt on domestic cars during the 80's. Domestic makers were literally making cars designed to fail after "XXXX" amount of years/miles. Japanese cars were introduced with amazing quality and the domestic manufacturers never recovered.

This didn't apply to US trucks because foreign manufacturers were locked out of the full size market.
 


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