It's more of the shape of the thumb grip area. Most cars have it thicker so you can wrap your hand around but the fiesta is extremely thin already, then add in the cut out, it leads to the stitching being "raised". In other words, yes I agree the steering wheel sucks

I tend to hold it higher up now. Old school 10 and 2, even though I like 9 & 3 better. It's just not comfortable there.