I've gotten very few people that even know what a Fiesta is, let alone a Fiesta ST. If someone asks what car I drive I just tell them it's a Fiesta. I used to try and tell them Fiesta ST, it's the performance model; but I knew they didn't have a clue what it was. Then there's the people that hate the Fiesta ST because their car is more expensive, bigger, higher powered, rwd/awd, and so on. So I don't really care anymore. I just tell them I drive a Fiesta and leave it at that.