Demand for Lincoln's new Navigator SUV is so high that Ford is spending $25 million to upgrade the factory that builds it (F)

[jmrtsus]

Ford probably makes at least 25X the profit of 1 Fiesta sale with one of these.......and can't build them fast enough. And can't give away Fiesta's and Focus's. No wonder why they are dying.......


"Ford's new-generation Navigator luxury SUV is so popular that dealers can't keep it on the lot.

To address that situation, Ford announced Monday that it will add another $25 million to its investment in its Kentucky Truck Plant, where the Navigator is built alongside the Expedition SUV. The total investment in the facility's revamping, which began last year, is now $925 million and includes 400 new robots, Ford said in a statement, as well as other advanced manufacturing systems, such as 3D-printing technology."

 

[M-Sport fan]

While I am ecstatic for a U.S. nameplate, and USA building, manufacturer doing so well against their foreign competition, it IS sad news for those of us who like vehicles which can accelerate, turn, and stop with max ability, and even get decent fuel mileage while doing so.

I guess the masses MUST HAVE their 'tanks'.

 

[jmrtsus]

While I am ecstatic for a U.S. nameplate, and USA building, manufacturer doing so well against their foreign competition, it IS sad news for those of us who like vehicles which can accelerate, turn, and stop with max ability, and even get decent fuel mileage while doing so.

I guess the masses MUST HAVE their 'tanks'.

Dummies........I guess Fifi will keep me happy for years!