Ford does not seem to have any budget for marketing the current Fiesta period. A few years ago they were all over it with national advertising before and during its introduction. While the car is a huge seller world wide (number one in its size range) and fourth best seller world wide....I don't think the numbers are that great in the U.S. Dealerships seem to have a lot of Focus and Fusion and SUV models but not so many Fiesta's around. I don't see many Fiesta's on the street...
Maybe Ford is thinking the ST would be a shot in the arm for the more pedestrian SE model and at least bring people into the showroom. Too many Americans like their bigger cars and trucks. While all the enthusiast magazines have been high in praise for the ST there is not a single ad from Ford. Too many advertising dollars for too little market for such a specialized car.
The on line site for Ford does give it a lot of ink.....as well as the Ford Fiesta print brochure.........
Maybe we wouldn't have the Fiesta at all if Ford didn't need to meet govt. guidelines for fuel economy........
Maybe Ford is thinking the ST would be a shot in the arm for the more pedestrian SE model and at least bring people into the showroom. Too many Americans like their bigger cars and trucks. While all the enthusiast magazines have been high in praise for the ST there is not a single ad from Ford. Too many advertising dollars for too little market for such a specialized car.
The on line site for Ford does give it a lot of ink.....as well as the Ford Fiesta print brochure.........
Maybe we wouldn't have the Fiesta at all if Ford didn't need to meet govt. guidelines for fuel economy........