When bought in the 5 gallon jugs @ Sino (Wal) Mart, the price drops to ~$10.00/qt., but still, that is getting up into the "real" (group 4/5) full synthetic 'boutique' oils' price points.
And yes, with a; turbo, short trips, DI fuel dilution, acid/moisture accumulation due to cold ambients (NO MATTER HOW high they set the starting TBN of this stuff!), etc. I do not consider it a good idea either.
So STILL, NO THANKS for me as well.