Its simple: Like you said. Everyone lives different lifes....and when you pay $20,000 plus for a vehicle, if you enjoy the ammenities it brings and you paid for, you want them to work....You may have puchased the vehicle for drivin and sync may not be that important, in my case, I drive 350 miles a week, and those perks are nice to have them working..the minute you dont update technology, it becomes an issue. I do also enjoy driving my car fast as hell....so bear with the rest of people that like you said it yourself...live different lifes and have different needs.....and yes...as cool as sync3 is, it is plagued..but the only way to make it better is to give feedback and help Ford figure it out....lol.....Sincere regards.