This is a weird way to look...................
I only mentioned the Mustang as an example to refute your claim that Ford doesn't cater to enthusiast and I stand by it. If you kept up with Mustang news you would know that Ford is constantly interacting with the Mustang crowd in numerous ways. You would also know that the new Ecoboost Performance Mustang Engine is completely different than the base Ecoboost; the only thing they share is displacement.
https://www.caranddriver.com/reviews/a29145957/2020-ford-mustang-ecoboost-high-performance-drive/
I guess we could argue about Bullit vs GT but why bother..... you're just trying to "prove" me wrong by arguing a technicality rather than addressing my main point; Ford still cares about enthusiast.
EDIT: Just to get back on topic; the FiST is really good but..... I almost feel as if it's a niche within a niche (in the US anyway). This is an enthusiast forum and "we" tend to overlook a lot of the negative aspects of the FiST. And before you release your vitriol hear me out.
I suspect "most" people who would buy a hot hatch would pick a GTI (or even Veloster) over a FiST. Yes the FiST is more fun than both of these vehicles and, more mod friendly. But it isn't faster (straight line), it isn't as quiet, it's ride is harsh, and it has less creature comforts. Sure it handles better, is cheaper, and it, arguably, has more performance potential but, most hot hatch buyers are gonna prefer the attributes of the other cars in the segment over the FiST. This isn't a knock on the FiST; It's just a specialized vehicle within a specialized segment.
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