If you snag the upgrade kit (TBE, Intercooler, and charge pipes) on sale, it's really not that much of a difference in price than going with a competitor. Getting the 2JR exhaust and a Cobb intercooler kit, for instance, is about 1730 right now, but that's with a sale on the exhaust. On labor day, Mountune had a 15% sale which would have put their kit at 1830, and it includes the induction hose (which doesn't mean much if you have a cold air). Like dyn085 said, you're banking on the global name brand being better quality than a small race shop in Georgia.